Amazon SEO for Kindle ebooks

Can you do Amazon SEO for kindle ebooks just as well as you can optimize the rankings for the listings of physical products? Why even care about kindle ebooks you may ask, there is much more money to be made with pshysical products. But there is a whole lot of disadvantages to them as well. Firstly, there is just way more overhead, since you have to find a good supplier, order samples first, and have the capital to order your first batch.

But that's by far not the biggest problem you face when selling private label products. In my opinion the biggest advantage of kindle publishing compared to FBA